NOVUS
CREATIVE DIRECTION | STYLING| PHOTOGRAPHY | GRAPHIC DESIGN | EMAIL MARKETING | REBRANDING
Novus is a leading shoe wear brand since the 70s. Mindly collaborates with their marketing team having the pleasure of being their Creative Director and designing seasonal campaigns (including styling, model scouting and location scouting) that convey a cinematic essence. In addition, Mindly provides graphic design, email marketing web design, video editing and rebranding.
As Creative Director, Mindly undertakes the role of formulating the idea of the campaign, selecting the ideal models that emulate the theme, conjure the perfect wardrobe to embody the essence and design the stores with a clean and inviting montage.
CREATIVE DIRECTION
From choosing the ideal models to working with videographers to direct an inviting and captivating campaign video, Mindly values the theme of teamwork and creating a surge of ideas to shape the final product.
To continue the story, it’s important to carry on the conversation with a bit of spectacular marketing. Novus & Galeria’s newsletters and social media designs carry the ideal trifecta: crisp visuals, catchy wording and intricate modern design.
GRAPHIC DESIGN
In addition to Novus’ creative direction, Mindly has created the brand identity for their sister store GALERIA which includes also monthly videos showcased in their window display.