INDIKA
CREATIVE DIRECTION | STYLING| PHOTOGRAPHY | GRAPHIC DESIGN | EMAIL MARKETING | REBRANDING
Indika is a leading swimwear boutique and online store. Mindly collaborates with them bringing high end editorial photography with full creative direction. In addition Mindly worked with Indika to rebrand and design a new logo, tone and voice to their website and bag designs. We continue to work on a weekly basis with email marketing and graphic design.
It all begins with an idea. For Indika it was all about capturing their modern bohemian essence with minimal touches. Based in Puerto Rico, it was immanent to put an air of the island’s ease in its rebranding. From the ocean’s fluidity and movement, the new Indika was born. Inspired by the soft ocean waves that carries us home.
REBRANDING
Mindly has created brand identity for their private label: THE BASICS. Designed with the ease of vintage Californian ads, the result is an essentially timeless logo.
Before
After
To continue the story, it’s important to carry on the conversation with a bit of spectacular marketing. Indika’s newsletters and social media designs carry the ideal trifecta: crisp visuals, catchy wording and intricate bohemian design.
EMAIL/
GRAPHICS
In addition to rebranding and identity, it is with pleasure to capture Indika’s products in an editorial light. To maintain the brand’s essence, we partake in the website’s graphic design to showcase it’s visual story.
