BÁSICO

CREATIVE DIRECTION | STYLING| PHOTOGRAPHY | REBRANDING

Básico is a women led leisurewear online store. Mindly collaborated creating stunning visuals with full creative direction, in addition to creating the brand’s DNA from logo design to tone and voice.

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PADDED SPORTS BRA AND TUMMY SUPPORT BIKER SHORT BONE 6.jpg
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RELAXED TUBE AND NO FUSS SHORT BONE 7.jpg
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THE VARSITY CROP TOP AND HIGH BRIEF BONE4.jpg
PADDED SPORTS BRA AND TUMMY SUPPORT BIKER SHORT BONE7.jpg
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RELAXED TUBE AND NO FUSS SHORT NUDE 4.jpg

It all begins with an idea. For BASICO it derives from their one size fits all items. The logo showcases how two body types (serif and sans serif) come together in harmony.

BRANDING

In addition to rebranding and identity, it is with pleasure to capture Basico’s products in an editorial light. To maintain the brand’s essence, we partake in the website’s graphic design to showcase it’s visual story.

Result